INSIDE TUDOR WATCHES: Birth of the Brand

In February 1926, the house of “Veuve de Philippe Hüther”, a horologist, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specializing in watch models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.

Shop all TUDOR
THE TRADITIONAL ART OF HAND CRAFTSMANSHIP: A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The lofty technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Esthetics and performance fit for the most demanding of products, created for endurance as much as pleasure. Pleasant to the eye and compelling to the mind, this precision mechanism will withstand the rigors of time. Extraordinary materials, durability and solidity of design make each watch a unique piece.
Request an Appointment