INSIDE TUDOR WATCHES: Birth of the Brand

In February 1926, the house of “Veuve de Philippe Hüther”, a horologist, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specializing in watch models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.

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Learn from the explorers who came before you.​  On July 8, 1952 the British North Greenland Expedition left for a two-year scientific mission. Equipped with the Tudor Oyster Prince by their sides, the members of the expedition were commissioned by Tudor to collect operating data from the timepiece in the most extreme conditions.  To celebrate the 70th anniversary of this daring operation, we’re honouring the legend of these brave pioneers with a bold new #TudorRanger collection, calling to all adventurers past and present.  Discover more at:
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