Chopard Revs up Its Racing Collections

Chopard Revs up Its Racing Collections

Mille Miglia, Grand Prix De Monaco Historique and Superfast Are Built for Performance By Carol Besler Mille Miglia Chopard co-president Karl-Friedrich Scheufele’s passion for classic racing automobiles has had a profound influence on the company’s involvement in the auto world and on its watch collections. It began with the Mille Miglia, a 1,000-mile race from Brescia to Rome through some of Italy’s most breathtaking scenery. The Scheufele family, including Karl-Friedrich and his father, Karl, has participated in the Mille Miglia since 1987, and has been a sponsor since 1988. Of course, the company has also made a limited edition timepiece each...