When it comes to watches, everyone has their own reasons for buying. Some want a reliable tool to keep track of the day. Others are drawn to the artistry, the way fine craftsmanship comes together in a tiny, ticking masterpiece. And then, there’s another kind of buyer—the one who sees watches not just as accessories, but as smart investments. If you’re looking to grow a collection that might actually pay you back someday, it’s worth asking: Do TUDOR watches hold value? Let’s figure out what makes TUDOR a serious contender in the investment world.

TUDOR’s Heritage and Background

TUDOR carries the DNA of one of the most respected names in horology—Rolex. Founded by Hans Wilsdorf in 1926, TUDOR was his answer to the demand for a watch that delivered Rolex-level quality at a more accessible price point. For years, TUDOR lived somewhat in Rolex’s shadow, often viewed as the more affordable sibling. But this reputation started to shift dramatically around 2012, when TUDOR introduced the now-iconic Black Bay collection and became a brand that collectors chase for its own merits.

Another turning point came when TUDOR started producing its own in-house movements in 2015, in partnership with Kenissi. TUDOR showed the world it wasn't just leaning on Rolex’s reputation—it was building one of its own. For anyone asking, “Is it worth buying a TUDOR watch,” the answer is a clear yes, especially if you're thinking about long-term investments.

Today, TUDOR finds itself in a sweet spot: It has the Rolex pedigree, the technical expertise, and a price tag that feels attainable compared to its older sibling. All of this makes TUDOR a fascinating brand to watch if you’re looking to make a smart timepiece investment.

Which TUDOR Watch to Invest

When it comes to figuring out which TUDOR watch is the best investment, it helps to know where the real treasures lie. Vintage TUDORs, for example, have been quietly building momentum among watch collectors. TUDOR Submariners issued to the French Navy and vintage TUDOR chronographs used by motorsport professionals are now highly sought after.

Modern TUDOR watches are also proving to be worthy of investment on their own. Take the TUDOR Black Bay Fifty-Eight for instance. Introduced in 2018, it nails that perfect vintage dive watch look with its compact 39mm case, a warm gilt-accent dial, and a domed crystal that feels like a love letter to the brand’s 1950s and ‘60s Submariners. It quickly became an instant hit and remains one of the most traded TUDOR models today.

Another rising star is the TUDOR Black Bay GMT with its unmistakable “Pepsi” red-and-blue bezel. Offering a look that resembles the Rolex GMT-Master travel watch, it’s a favorite among both casual fans and serious collectors.

And if you're craving something with a rugged, tool-watch vibe, look no further than the TUDOR Black Bay Pro. Released in 2022, this watch won hearts for its Rolex Explorer II-inspired aesthetic and no-nonsense design.

Lastly, there’s the TUDOR Pelagos—a titanium powerhouse built for the deep sea, boasting a 500-meter water resistance rating and a helium escape valve. It's one of the toughest watches TUDOR makes, perfect for anyone who wants their investment piece to be as functional as it is valuable.

Do TUDOR Watches Go Up in Value?

TUDOR watches have shown steady appreciation among investors and collectors, particularly rare vintage pieces and in-demand modern releases. If you’re asking yourself “Are TUDOR watches a good investment,” the short answer is yes.

TUDOR watches offer a rare combination of heritage, craftsmanship, and attainability. They're made to be worn, loved, and admired—and if history is any guide, their value can quietly grow over time. Whether you’re buying for passion, profit, or a little bit of both, TUDOR is a brand well worth a spot in your collection.