Founded by Gabrielle “Coco” Chanel in 1910, Chanel has revolutionized the fashion industry. With its legacy rooted in haute couture, Chanel has seamlessly transitioned its artistry and craftsmanship into the world of horology.
By building on its luxury heritage, Chanel’s watchmaking division has consistently pushed the boundaries of innovation and style. In this blog, we’ll talk about the brand’s most popular watches.
Première
Chanel’s first foray into the realm of luxury watches began in 1987 with the introduction of the iconic Première collection. The beveled octagonal case design of the Première was inspired by the stopper of the legendary Chanel No. 5 perfume bottle, which in turn was inspired by Paris’ Place Vendôme. The bracelet of this watch closely resembles the interlaced leather and chain strap of Chanel’s iconic quilted bag.
The first-ever Chanel watch was relaunched last year, dubbed the Première Édition Originale. The iconic design elements of the original Première watch are beautifully preserved in this edition, while infused with a contemporary twist. The subtle curves, clean lines, and understated elegance of this timepiece embody the brand’s commitment to impeccable design and classic refinement.
J12
Launched in 1999, this groundbreaking collection is known for its fusion of sporty aesthetics and refined elegance through the use of high-tech ceramic. The ceramic cases and bracelets of J12 watches are meticulously crafted, resulting in a smooth and flawlessly polished surface that is both scratch-resistant and hypoallergenic.
The J12’s design is a harmonious blend of classic and modern elements. With its round shape, oversized numerals, and luminous hands, the J12 effortlessly balances sophistication and functionality.
Chanel offers a diverse range of J12 models to cater to individual tastes, where one can choose between rich jet black or crisp snow white dials, as well as opt for diamond-set bezel or hour markers for that extra touch of luxury.
Code Coco
Inspired by the clasp of Chanel’s iconic 2.55 handbag and its signature quilted pattern, the Code Coco collection reimagines the essence of the classic flap bag in the form of a watch.
The rectangular black dial is composed of upper and lower squares, which are separated by a metal clasp that resembles the one on the 2.55 handbag. The upper dial features a single princess-cut diamond, while the lower dial tells the time and can be hidden when the clasp is moved.
This innovative twist on traditional watch design serves as a reminder of Chanel’s ability to blend fashion and horology seamlessly. The clasp functions not only as a secure fastening mechanism but also as a decorative element. Lastly, the instantly recognizable quilted pattern adorns the bracelet, and adds depth and texture to the watch.
Boy.Friend
The Boy.Friend collection is designed to blur the lines between feminine and masculine styles, rendering the watch appealing to both genders.
The defining feature of the Boy.Friend watches is their bold and rectangular case, which draws inspiration from vintage men’s watches. This distinctive shape exudes a sense of strength and confidence, while simultaneously adding a touch of androgynous charm to women’s wrists. The collection’s clean lines, minimalistic dials, and refined finishes reflect Chanel’s commitment to timeless elegance and refined simplicity.
The Boy.Friend collection comes in either beige gold or stainless steel to suit individual preferences and styles, and can also be adorned with brilliant-cut diamonds. The strap is also available in various colors of quilted leather that provides a comfortable and stylish fit.
Visit our showroom today to browse our exquisite collection of Chanel watches. Whether you’re drawn to the classic allure of the Première, the sporty chic of J12, the daring design of the Code Coco, or the fusion of masculinity and femininity in the Boy.Friend collection, there is surely a Chanel watch for you.
