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Baume & Mercier, Designer, Zadok Jewelers, Zadok Magazine

The Promesse at Zadok Jewlers

By Baume & Mercier

Baume & Mercier’s story begins in 1830 with the founding of a family business. Brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch dealership) in Les Bois, a village in the Swiss Jura. Their company developed rapidly and earned an excellent reputation by creating exceptional models incorporating cutting-edge innovations. Loyal to their motto “Accept only perfection, only manufacture watches of the highest quality”, the Frères Baume company enjoyed rapid growth. Louis Victor was a true visionary who already intuitively sensed women’s interest in watchmaking.

The Promesse


Baume & Mercier currently offers five collections designed to offer the best possible representation of quality watchmaking: Hampton, for shaped watches intended for both men and women; Capeland, for chronographs and Worldtimer watches; Classima for those with a penchant for minimalist design; Linea for elegant and dynamic women; and finally, the new Clifton collection matching the expectations of urbanites looking for a classic yet contemporary timepiece.

The Promesse is Baume & Mercier’s first new women’s collection in nearly a decade. Promesse is French for “promise” and is meant to inspire women to hold a promise close to their hearts while celebrating their unique individuality through their timepiece. The collection includes both quartz and mechanical movements. Shown here is the Promesse 10184 in stainless steel with an ETA 2671 caliber self-winding movement, with a 38-hour power reserve. It is 30mm wide, with a mother-of-pearl dial and Roman numerals.

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