Bedat & Co - Fine Swiss Watches

Bedat & Co - Geneve

About Bedat & Co

Two watches from the Bedat & Co Collection 3, Ref. 314.

Swiss watchmaker renowned for intricacy in craftsmanship and purity of style. The reflection of Art Deco traditions. The embodiment of ageless refinement. Destined for an appreciative clientele that values the discreet sophistication of an authentic and trusted name.

For Bedat & Co, authenticity and subtlety are the genuine luxury. They uphold a watchmaking concept inspired by Art Deco traditions while expressing a highly contemporary spirit and they know that the most elaborate design can give rise to the purest lines.

A Bedat & Co watch means the delicate beauty of natural-colored diamonds, the discreet refinement of a rose gold bezel nesting in a yellow gold cushion-shaped case, the luxury of a rare rolled-edge hand-woven alligator strap, or the comfort of a case delicately curved to mold a feminine or masculine wrist.

The sophistication of a Bedat & Co watch often calls for considerable technical expertise. When you check the time on a Bedat & Co watch, you are looking at a concentrated blend of Swiss horological mastery, a quality known throughout the world and an integral part of the Bedat & Co philosophy.

Each Bedat & Co watch is struck with their logo maker's mark and comes with an A.O.S.C.® certificate: Appellation d' Origine Suisse Certifiée (Certified Swiss Label of Origin). This hallmark along with this strict charter guarantee the Swiss quality of both the skills and the components used in each stage of its production. they pursue their quest for timeless refinement through ongoing customer care conveyed by a personalized approach to luxury.

Various images of Bedat & Co timepieces.

Bedat & Co – A.O.S.C. Certificate

The Bedat & Co Swiss A.O.S.C quality label

Bedat & Co has created its own quality label to guarantee the Swiss origin of all components and their manufacture.

This certificate meets the most stringent manufacturing standards established by Bedat & Co and forms an integral part of the guarantee.

Each Bedat & Co watch is manufactured and checked in accordance with the A.O.S.C.® (Appellation d' Origine Suisse Certifiée - Swiss Certified Label of Origin).

The criteria of A.O.S.C. ® are:

  1. Each Bedat & Co watch is assembled in Switzerland with original Swiss components.
  2. Assembly and quality control are carried out wholly in Switzerland.
  3. The movements are produced and assembled in Switzerland.
  4. The cases are manufactured in the Swiss Jura Mountains.
  5. The clasp, dial and hands are made in Switzerland.
  6. The sapphire crystal is of Swiss origin.
  7. The outstanding finish meets the following criteria:
    • The materials used are gold, steel, precious or semi precious stones.
    • The hallmark identifies each component.
    • The crowns are stamped with the "Swiss A.O.S.C.® Bedat & Co" logo.
    • The internal casing rings are in polished metal.
    • The leather straps are rembordé – fully padded and hand stitched, using the finest hides available. They are hand manufactured in the French Jura Mountains.
  8. Water resistance is tested to a minimum of 5 ATM (Atmospheres)
  9. The watch is guaranteed for 5 years against any technical defects (battery, crystals, straps are not covered by the guarantee).
  10. Each Bedat & Co watch carries an individual serial number, which permits its origin and authenticity to be established.
  11. Only approved Bedat & Co dealers are authorized to provide the Bedat & Co International Guarantee in accordance with Bedat & Co instructions.

The Collections of Bedat & Co: Differentiation and Timelessness

The Bedat & Co Collection Logo's.

When Bedat & Co was launched in 1997, its management chose to adopt a global brand concept based on the powerful values of differentiation, timelessness, refinement and sophistication. The collection names were an integral part of this approach and were chosen in order to reinforce these values. Each number corresponds to a philosophy or to an aesthetic principle.

Within the watchmaking world, watch names are rarely consistent with the timepiece itself or with the brand. That is why the Bedat & Co collections carry numbers. Representing a unique case in watchmaking, this name system endows the watch lines with a genuine sense of consistency and unity. The numbers are easy to memorize and convey a universal and powerful symbolism.

The numbers do not follow on from each other and are not associated with any particular chronological order. The first Bedat & Co collection is thus not called No 1, which was created well after No 3 and No 7. At Bedat & Co, numbers are timeless.

The Bedat & Co Logo

The Bedat & Co logo

The Bedat & Co logo represents a figure eight, originally formed by the two "B's" of Bédat & Bédat.

The figure eight is a universal symbol of perfection and infinity. It is the number of cosmic equilibrium, meaning the order of the universe, the harmony between the earthly kingdom and the heavenly kingdom. Within the Chinese culture, the meaning of the figure eight goes well beyond that of universal order, since it is a lucky number symbolizing prosperity. In Cantonese, "eight" is pronounced "fa", exactly the same pronunciation as a character meaning "to get rich"!

It is often used to depict the hourglass, a sign of the passing of time.

This logo is also the watch company's maker's mark. It was registered on February 10th 1997 at the Precious Metals Control Central Bureau. Each part carries this mark, thereby guaranteeing its Swiss origin.

Today, Bedat & Co watches immediately stand out from the crowd, largely thanks to the figure that continues to appear on all models and in various guises: interpreted as an applique, surrounding the counters on a chronograph model or escaping from the dial and alighting on a watch lug.

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The Bedat & Co Five Year Warranty

With the A.O.S.C.® certification, Bedat & Co adapts a real quality approach. Due to this process, they have the total confidence in their Bedat & Co watches, this is the reason why they offer 5 years warranty for all their timepieces.

EXCLUSIVE: Jonathan Zadok Interviews BEDAT & CO's Dino Modolo & Johnny Wizman

For more information about Bedat & Co, visit their website: http://bedat.com (clicking this link will open a new window)