Officine Panerai Oro Rosa Featured in Upcoming Issue of Watch Journal
It’s difficult not to be impressed by Officine Panerai. When the historic Italian brand relaunched in 1998 as part of the Richemont Group, Panerai was all about design. Panerai had a signature look, linked to vintage military dive instruments, and it seemed as if everybody wanted one of the new limited-edition sensations. Inside, those watches used off-the-shelf movements, as did so many other brands in the watch industry.
Panerai probably could have maintained its popularity simply by continuing to introduce variations on the Panerai theme and playing out the trends. Nobody would have complained. To the brand’s credit, however, this is not what Panerai has chosen to do. Instead, CEO Angelo Bonati, perhaps with a crystal ball aimed dead at the future decided to reposition the brand as a watchmaker, focusing on creating, developing and manufacturing its own in-house movements. As part of the Richemont Group, Panerai had access to the movement specialists within the group, but Bonati was not willing just to adapt existing movements. Instead, he insisted on developing movements specific to Panerai.
Read the entire article in the upcoming October issue of Watch Journal magazine: http://www.watchjournal.com
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